Weekly Round-up: Periodic Table of Content Marketing, Boosting Confluence Adoption, and More
Here's K15t Software's weekly social web round-up for technical writers, information architects, and content strategists.
This week's top story is an infographic from Econsultancy.com: "The Periodic Table of Content Marketing"
The Periodic Table of Content Marketing
Content marketing is like advanced chemistry. The following infographic from the Econsultancy gives an overview of the key elements of content marketing:
Boosting Confluence Adoption Among Non-Technical Users
The root causes of slow technology adoption aren't technical, but cultural. To overcome those cultural factors, Kelli Lewis presents five strategies that you can use to get your non-technical Confluence users involved. Read more
Everyone Who Creates Content Needs to Work Together
An interview with content strategy expert Scott Abel about exceptional customer experiences based on content, and the future of techcomm: "Collaborate with others to create content that supports the best customer experiences possible". Read more
Three Components of Content Organization
Mark Baker's three components to content organization are: classification, relationships, and stickiness. Technical writers are familiar with classification, but most of their tools aren't built for stickiness and relationships. Read more
Marketoonist's cartoon of the week: "Take the stage as a brand and share content with our audience. Every night can be open mic night." Read more