Weekly Round-up: Periodic Table of Content Marketing, Boosting Confluence Adoption, and More

Here's K15t Software's weekly social web round-up for technical writers, information architects, and content strategists.
 

This week's top story is an infographic from Econsultancy.com: "The Periodic Table of Content Marketing"

The Periodic Table of Content Marketing

Content marketing is like advanced chemistry. The following infographic from the Econsultancy gives an overview of the key elements of content marketing:

Boosting Confluence Adoption Among Non-Technical Users

The root causes of slow technology adoption aren't technical, but cultural. To overcome those cultural factors, Kelli Lewis presents five strategies that you can use to get your non-technical Confluence users involved. Read more

Everyone Who Creates Content Needs to Work Together

An interview with content strategy expert Scott Abel about exceptional customer experiences based on content, and the future of techcomm: "Collaborate with others to create content that supports the best customer experiences possible". Read more

Three Components of Content Organization

Mark Baker's three components to content organization are: classification, relationships, and stickiness. Technical writers are familiar with classification, but most of their tools aren't built for stickiness and relationships. Read more

Branded Content

Marketoonist's cartoon of the week: "Take the stage as a brand and share content with our audience. Every night can be open mic night." Read more

Did you miss something in this collection? What blew your mind this week?

Please leave a comment if you've found other techcomm-related news on the web! Or send us an email to info@k15t.com.


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