Weekly Round-up: Get Employees Talking, Unified Customer Experience, Cinderella 2.0, and More

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Here's K15t's's weekly social web round-up for technical writers, information architects, and content strategists.

This week's top story from the Atlassian Blog: "5 blogs that will help make your Confluence intranet more social"

5 blogs that will help make your Confluence intranet more social  – #SocialCollaboration

To spice up your company’s social life, Terrence Caldwell recommends intranet blogging: "Our Confluence intranet is full of blogs that create discussion, spawn ideas, and challenge the status quo. Our blogging culture is what keeps us transparent, together, and gives everyone an equal voice." He mentions five blog post types that will get employees talking. (via @sherifmansour)

“Everyone who creates content needs to work together” – #ContentStrategy

In a tcworld interview, content strategy specialist Scott Abel talks about a unified customer experience and the changing role and skills of technical communicators: "When a company recognizes that the content it creates – regardless of who created it or for what purposes – has a direct impact on customer experience, silos come down." (via @scottabel)

Structured Writing is Essential for Developer Docs – #Techcomm

Tom Johnson has recently published a blog post in which he questioned the value of structured writing for developer documentation. Mark Baker's answer: "Needless to say, I disagree. But Tom and I are not really at odds here. Rather, he means something different by 'structured writing' than I do." (via Technical Writing World)

Use Search Insights to Improve Your Content Marketing Strategy: 4 Steps – #ContentMarketing

Do you feel like your competitor's content marketing material skyrockets while yours can’t get off the ground? Kerry Curran provides a step-by-step guide to using search insights (e.g with Google Analytics): "Your search insights can tell you exactly what you need to know to develop effective content." (via @synapsify)

Cinderella 2.0 as Transmedia Storytelling – #Storytelling

Sarah Maddox blogged about a video storytelling session at STC 14 and found a nice tutorial on storytelling, brand content and transmedia: "Liquid content that’s adaptable for distributing to different media. A different way of telling stories altogether." (via FFeathers) 


Did you miss something in this collection? What blew your mind this week?

Please leave a comment if you've found other techcomm-related news on the web! Or send us an email to info@k15t.com.