Most editorial calendar tools only report on analytic parameters – distribution channels, due dates, etc. But content creators should consider using synergetic tools which will also allow them to manage the creative side of an editorial calendar. Here's how we do it.
Posts tagged with Content Marketing
In this post, I'll share five techniques our teams here at K15t have adopted to align the efforts of tech writers and marketers in support of one another. Together they constitute a light and fast approach to making changes that aren't big, difficult, or complicated. They're about teaching your old docs new tricks.
The gap between technical communicators and content marketers can be a daunting one, but the benefits realized by building the bridge makes it well worth the effort.
Techcomm and content teams often have a dysfunctional relationship even though they have the potential to be more effective at achieving their goals by understanding and working together. In the first part of this four-part blog series I will explore the reasons for the gap between techcomm and content marketing teams.